What is Scope Creep?
If you operate an architecture, engineering, or similar design practice—no doubt you will have a scope of services, a consultancy agreement or a signed fee proposal, which is agreed at the commencement of the project (or the stage). This should clearly articulate what services you will be providing for an agreed fee and that the project is performed on-time, to budget, and with great outcomes for all the parties involved. Scope creep is when you perform work that is outside of this agreed scope of services.
There are 2 main types of scope creep:
Occasionally the industry is paid in the first scenario, however, you’ll likely never be paid in the second. Unpaid scope creep is still a major issue for architects, engineers, designers, and professional services in general.
Why does it occur?
Generally, projects performed to the agreed scope of services are few and far between, when creative professionals are actively engaged with clients, authorities, other consultants, and local government for any length of time.
Those factors outside of the control of the architect, engineer or designer (external factors) include:
Work performed because of this is typically called a variation or change to the services—and sometimes you are reimbursed for this work.
However, most scope creep is created because of internal factors created within the studio, and you will never be paid for this. These reasons include:
Also, architecture, in particular, is prone to widespread design and documentation changes. Architects have an innate tendency to over-service and do whatever is required to achieve the best outcome. This mentality is reinforced at university where there are no defined boundaries around the work to be performed, the inputs required and no effective project planning.
“Extra effort is often viewed with pride – going the extra mile because, after all, we’re service providers” – John Doering PSMJ Resources
What’s required
What’s required is a cultural and behavioural change in your business. (And this won’t be achieved by reading and filing this article!) Firstly, you need to understand and acknowledge the cost to your business. Rework and scope creep combined can add up to 40% of the project costs!
Having said that, this can be impacted, more effectively managed, and controlled with the right leadership and systems in place; but a change in behaviour is required. Unpaid scope creep causes frustration, delays, low profitability and disenchantment in the studio.
Your leaders will need to drive the process, so they need to be actively involved. We suggest identifying the issues with your leadership team and project leaders.
No doubt, some of these issues will include:
Develop an action plan with responsibilities for making it happen. Be mindful that you won’t succeed in trying to implement everything at once.
Your action plan could be:
What’s the point?
Project performance depends on effectively managing the scope of service —and business profitability starts and ends with project performance!
Scope creep is one of the main reasons for under-performing projects and results in more work, more resources, missed deadlines, and frustration—yet not much has been done within the industry to radically change things
It’s not an easy fix – it requires the business leaders to focus on, and commit to, an effective design management process, quality management, education, regular review, and open communication. It especially needs responsibility and accountability (and that requires leaders to commit to change!). The leaders need to set the example and can’t delegate these change processes to “office manager”. Quite often the leaders are the main cause of the scope creep in the first place!
If you can commit to the behaviour change required to develop and ensure your way of working is as effective as it can be, there are so many benefits that can be achieved, including:
Prosperity, happiness, having a life outside your business depends on how well your practice performs!
Arrange your complimentary consultation with the aim of assisting you to make the most effective decisions for maximising your business performance.